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Most entrepreneurs don't start with perfected ideas or plans. They discover them. ~ Peter Sims

The full quote:

"Most entrepreneurs don't start with perfected ideas or plans -- they discover them. Entrepreneurs think of failure the way most people think of learning."

Make countless small bets to discover what works. The real genius is in the approach.

Read more: http://www.nytimes.com/2011/08/07/jobs/07pre.html

Thank you to @aaker for the link!

4:09 PM Aug 15 2011

I like his advice that we need to unlearn linear planning and perfectionism so that we have room in our startups for the imperfection that leads to discovery.

5:29 AM Aug 12 2011

Very interesting!

6:02 AM Aug 12 2011

Especially the notion that embracing imperfectionism allows startups the room to maneuver and to discover.

4:08 PM Aug 15 2011

unlearn what you have learned grasshopper

7:24 AM Aug 12 2011

Christopher Smith

How will I know that I've unlearned properly? There's no test that measures unknowledge!

4:10 PM Aug 15 2011

learn how to learn...

8:40 AM Aug 12 2011

gkassabgi

That's awfully meta. How about if I learn how to learn how to learn?

4:11 PM Aug 15 2011

This is great -- it's clearly a learning process. I think one of the keys to good entrepreneurship is knowing when you have a hot hand and continue to push it forward. Like if you have a joke that resonates, exploring it to make sure you have the best joke.

11:46 AM Aug 12 2011

There's a real tradeoff that happens all the time when you have a hot hand.

No one wants to destroy the thing that got the product and company to that magical place.

And yet, it's so hard to know what can be changed, removed, or evolved without hurting the magic.

It's a very delicate balance. It's like walking on a tightrope.

4:13 PM Aug 15 2011

@ifindkarma makes no sense... most people are terrified of failure....

6:31 AM Aug 14 2011

@ShuqiaoS

Most people are terrified of LEARNING.

4:52 PM Aug 19 2011

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