“There are no easy paydays here, and the streets are not paved with gold,” said Paul O’Connor, Brand Director of Appy Entertainment. “So much reporting concentrates on the gold rush aspect of iOS development. This fart app made a million dollars. Did you know a Chihuahua programed a best-selling app? It's like when you walk into a casino, all you hear are success sounds, slot machine payouts and sirens. If you heard all the failure sounds, you would be deafened. If the press reported the reality of our market, the same would happen.”

Mobile is not easy.

Facebook has the number 1 downloaded app of all time despite the fact that it's slow, buggy, locks up, and crashes regularly.

Other, beautiful apps struggle to find an audience at all.