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Reddit user Hoser117 accidentally explains addicting reward mechanics on a thread of why football > basketball

The last paragraph made me think of the Diablo 3 vs Diablo 2 blog post:

http://pandawhale.com/convo/3242/why-diablo-3-is-less-addictive-than-diablo-2-a-scientific-explanation-alex-cureleas-dev-log

Form the last paragraph:

Therefor, the build up is huge, and each play is massively important. The way the game works (you get 4 tries for 10 yards or you turn the ball over to the other team) makes EVERY play hugely important.

And:

You tell me LeBron got 34 points in a game, I can recall like 5 buckets, you tell me a receiver had 7 catches for 140 yards and a touchdown and I can remember all of it, including that seemingly routine, but ridiculously important 9 yard catch he had in double coverage on 3rd and 8.

Basically basketball is more a constant drip feed of small rewards while football is a bunch of chances at a big reward.

For startups, the lesson may be that a 10% chance to get a prize is more addictive than collecting ten tokens to cash in for a prize. The uncertainty and chance really hits the reward center of our lizard brains.

Each small 10% chance is a small hit with a a huge burst at the end. Conversely, getting one token isn't as rewarding due to the predictability of it. The reward center isn't as involved until the end.

3:21 PM Jul 10 2012

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It's like on PandaWhale. You could give me Props till the cows come home, but what I really crave is someone who will comment on something I say. :)

3:37 PM Jul 10 2012

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so comments are like your Brawndo?

4:10 PM Jul 10 2012

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Yessir. And thank you for that. I shall reward you with a props and a comment back!

5:17 PM Jul 10 2012

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For sure that's what makes Instagram so compelling on a mobile device. Most pics get love but unless it's something special OR there is a call to action not a lot of comments happen.

my. 02

6:33 AM Jul 11 2012

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Tom, that's well said.

It does feel good to get hearts on Instagram.

But the lack of comments makes Instagram feel very superficial. 

4:35 PM Nov 16 2012

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