Facebook changes "Subscribe" to "Follow" so people understand it's just like Twitter.
Adam Rifkin stashed this in Words!
Facebook has given up on trying to teach people a new word:
So rather than teach people a new word for the same thing, Facebook is sucking up its pride, and following Twitter, Tumblr, and other web services into calling Subscribe “Follow”.
:-) "Subscribe" sounds like a vaguely legal entaglement. "Follow" is what you do with Jesus.
It's much more comfortable to say "Follow Me" than "Subscribe to Me".
and improve their type choices!