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Definition: Slow Product

Stashed in: Product Inspiration, iPhone!, Marketing!, Path, Awesome, Move Slow, slow, @gapingvoid, Sisyphus, @davemorin

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I was googling for a definition of Slow Product for my Slow stash.

And I found this great answer by Dave Morin about whether Path is representative of a "slow product":

"Our growth is organic, which means that our growth is driven by product quality and the evangelism of our users and customers, not by pure virality or broad public media-based sharing."

So a slow product is one that grows by word-of-mouth (examples: Twitter, Tumblr, Pinterest, Instagram).

Not one that grows by pure virality or paying for ads (examples: Groupon, Zynga). This happens on iPhone a lot: What are some methods used by viral iPhone apps to get installs?

Slow products build their initial user bases slowly.

“It takes time for the culture to grow. You need time to develop antibodies to spammers and trolls.” [Read more.]

Slow growth was important to Facebook's early success. [Read more.]

I added Hugh Macleod's cartoon to the top of this convo.

If you like it, you can buy it here.

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