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How Facebook could monetize Graph Search

How Facebook could monetize Graph Search


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Josh Constine writes:

Where there’s discovery, there’s opportunity for sponsored discovery.

Though there’s no ads in Facebook’s new Graph Search engine yet, eventually Facebook could let advertisers pay to show their results above organic ones, just like on Google. CEO Mark Zuckerberg stressed “You build a good business by building something people want”, but said Facebook’s typeahead search ads “extend quite nicely to this.”

Ways Facebook Graph Search can monetize:

1. Sponsored search results / search typeahead ads.

2. More traffic to Bing ads within Facebook.

3. Recruiting and dating / paid messaging.

4. Demand fulfillment / purchase intent.

Zuckerberg said the goal of Graph Search is to give you answers, not links.

Constine concludes:

Graph Search could eventually let brands make sure you see their answers. Facebook’s next challenge will be striking a balance between its algorithms and its advertisers.