Why Brand Building Is Important - Forbes

Prince Boucher
10:37 AM Jan 16 2013

Stashed in: Product Inspiration, Brands!, Marketing!

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Products have life cycles. Brands outlive products. Brands convey a uniform quality, credibility and experience.

Prince Boucher
10:37 AM Jan 16 2013

Brands even outlive companies, as Twinkies are determined to demonstrate.

Adam Rifkin
11:48 AM Jan 16 2013