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Six Steps to Growth: What I Learned as 500 Startups’ Growth Hacker In Residence


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And now it's time for me to go build something...

What will you build? I'm quoting Mike's process:

1. Track: Figure out what needs to be tracked. Track it.

2. Understand: Delve into the data to understand how people are using the product.

3. Prioritize: Evaluate and prioritize the areas most likely to yield growth. Sometimes they’ll be tweaks, sometimes they’ll be re-architected features, sometimes they’ll be completely new features.

4. Design/Write: In the top area or two, design a few features that are likely to yield growth. I emphasize writing because the words describing a product often matter at least as much as any other characteristics.

5. Build: Code it up, push it out.

6. Measure: Gauge success of new features. GOTO 1, 2, or 3, adjusting strategy based on the results.

I also added an infographic of "known growth hackers" from KISSmetrics.

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