Laura Stampler writes that it took 65 takes to get this video right:

Two-minutes before the fourth quarter of the Super Bowl, 111 million viewers will watch supermodel Bar Refaeli make out with this tech nerd in Go Daddy's big game commercial.

To underline the message that Go Daddy is both sexy and smart, the ad shows an extended and awkward kiss between the model and a Go Daddy engineer called Walter, played by 34-year-old Jesse Heiman. And it took 65 shots to get it right.

"He had never been in a Super Bowl commercial … and never kissed a supermodel before," Go Daddy told Adweek.

Heiman has played roles including Nerd in "Awkward," Stumbling Student in "Suburgatory," Member of Will Wheaton's Entourage in "The Big Bang Theory," and more recognizably Fernando in "Chuck."

According to Adweek, CBS rejected two other iterations of the ad, so this must be the PG version.

Practice makes perfect.