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Twitter mentioned in HALF of all Super Bowl ads 2013.


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Twitter was featured in 26 (of 52) Super Bowl ads. Facebook 4. Google+ 0.

The Telegraph writes:

As the Baltimore Ravens were narrowly beating the San Francisco 49ers, Twitter featured in 26 out of 52 nationally aired advertisements, while Facebook only featured in four, and Google+ was not mentioned at all.

YouTube and Instagram were mentioned once each, according to the website MarketingLand.com.

In last year’s Super Bowl, Twitter and Facebook tied with only eight mentions each out of a total of 59 advertisements.

For Twitter, the change from eight mentions to 26 represents a gain of more than 300 percent. For Facebook, it is a 50 percent drop.

According to recent research, Twitter is now the fastest-growing social network in the world, with almost half a billion people worldwide now having an account.

Of all internet users worldwide, 36 percent – an estimated 485 million - have signed up.

The number of account holders who use the microblogging site at least once a month grew 40 percent in the second half of 2012 to 288 million, according to the internet research company Global Web Index (GWI).

This figure means Twitter - which has been valued at $9bn (£5.7bn) - is growing faster than both Facebook and Google+.

In the same period Facebook grew 33.4 percent to 693.5 million.

Google+ grew 27.7 percent to 343 million active monthly users.

Monthly active users in January 2013:

Twitter -- 288 million.

Google+ -- 343 million.

Facebook -- 694 million.

It turns out Twitter WAS NOT mentioned in 26 Super Bowl ads. 

HASHTAGS WERE MENTIONED.

Hashtags are used by Tumblr, Instagram, Pinterest, Flickr, and Google+ in addition to Twitter.

Pretty much everyone but Facebook.

Twitter accounts were only mentioned in 3 ads. Which is fewer than Facebook's 4.

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