The 10 Best-Branded Companies on Instagram ...
Adam Rifkin stashed this in Brands!
It makes sense that Forever21 is using Instagram well.
I was surprised to hear the others: AnniesHomegrown, Billboard, Brisk, Celtics, PepsiMAX, Puma, Sharpie, Starbucks.
Brands are starting to get good at this stuff...
These are all basically consumer brands... but the big surprise for me was learning that General Electric has a big Instagram account which is largely artsy photos of its giant engines! As Fortune mag says:
"[Consumer brands] may have more followers, but their pics feature products, while GE's show a process, a look at how the company builds its big machines."
Brilliant use of Instagram by GE.
And this is the first I've heard of Webstagram.
How incompetent is Instagram that a different company had to develop Webstagram?
An alternate top 10 list of Brands doing amazing things with Instagram has significant overlap:
Warby Parker, Redbull, Puma, Playboy, Burberry, Boston Celtics, Boston Bruins, Tiffany's, NH Hotels, Starbucks, Sharpie