In Norway, TV Program on Firewood Elicits Passions
Halibutboy Flatfish stashed this in Outdoors
A book about chopping firewood was a bestseller in Norway. They turned it into a 4 hour primetime TV show followed by 8 hours of live footage of a fireplace.
There are a lot of fireplace burning videos on YouTube.
This HD one has over two million views:
So I can understand the appeal.