Sergey goes to the 2013 Vanity Fair Oscar Party with glass
Gregory Alan Bolcer stashed this in All the world's a stage
Okay, this cracks me up. Staged?
By the way, Google Glass is gorgeous:
If I had the money, I'd buy a pair. As it is, I'll wait.
I didn't mean it's faked, I just meant that the picture is "marketed". You saw my post about "native" ads right?
Yes, and you're right that native ads are the future.
I'm not sure I would call this dishonest, though.
I mean, he's honestly using the Google Glass at the Vanity Fair party.
So this begs the question, was the whole vanity fair photo list just an ad for google glass?
Not entirely. A lot of Vanity Fair is just glamorous photos people want to look at.
Google Glass just happens to deliver that in spades.
That's where I land, but what if they were so sophisticated that they set a new standard for native ads such that nobody could tell? Interesting context? check. Intriguing storyline? check. Fascinating people? check. Wish that you were a fly on the wall? I wish they would release his footage....
It reminds me of a story. Once a 4th grader who hated to do homework was given an assignment to write a story. He was told to make it interesting and involve religion, royalty, intrigue, and mystery. He brought in one sentence the next day: Oh my God! The Queen is pregnant. Who done it?
Anyways, it's my favorite picture of the day. There's so much more story there than what's shown.
I love that 4th grade story.
And the Sergey picture IS a great picture.
But I think you're right that awesome advertising is often indistinguishable from great content.
In an era of social sharing, everybody's selling something, whether we acknowledge it or not.
I love this quote: "awesome advertising is often indistinguishable from great content". This is awesome!
I'll go even further. :)
Great content IS the best advertising.
There you go! You've just uncovered the secret to digital content for the next decade! (Or at least a good TED talk).
Could be a great TED talk, actually.
And this is why the next decade is so exciting!
BuzzFeed seems to spend a lot of time on making shareable ads-as-content: