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Google is serendipity of messiness. Apple is pure, shared vision.

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Ritchie King writes:

Google released an illustration of its next corporate campus, a complex of nine rectangular buildings, mostly adorned with green roofs, and all connected by a series of elevated walkways. The illustration is filled with people using the campus’s open spaces—dining on one of the rooftops, strolling down the wooden paths around the perimeter, and even participating in an outdoor yoga class.

As it happens, Apple is also planning a new campus in Silicon Valley, and the design couldn’t be more different. It’s a single, circular structure that people have described as a doughnut or the touchwheel of an iPod and that Steve Jobs once likened to a spaceship. It’s simple and symmetrical, the roof is black (not green), and the renderings all show people doing things near the building, instead of on top of it.

These distinct approaches speak volumes about the two very different tech giants behind them. Quartz spoke with an architecture professor and expert on workplace design, Brian Schermer of the University of Wisconsin in Milwaukee, about the two buildings and what they represent. His quotes are in italics, and some of them have been condensed. Renderings are courtesy of Apple and architecture firm NBBJ (for Google).

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