Great new use of YouTube, described by Sam Gregory of WITNESS and Olivia Ma of YouTube:

In the case of human rights, video plays a particularly important role in illuminating what occurs when governments and individuals in power abuse their positions. We’ve seen this play out on a global stage during the Arab Spring, for example: during the height of the activity, 100,000 videos were uploaded from Egypt, a 70% increase on the preceding three months. And we’ve seen it play out in specific, local cases with issues like police brutality, discrimination, elder abuse, gender-based violence, socio-economic justice, access to basic resources, and bullying.

YouTube's non-profit partner WITNESS, a global leader in the use of video for human rights, and Storyful, a social newsgathering operation, are joining forces to launch a new Human Rights channel on YouTube, dedicated to curating hours of raw citizen-video documenting human rights stories that are uploaded daily and distributing that to audiences hungry to learn and take action.

The channel, which will also feature content from a slate of human rights organizations already sharing their work on YouTube, aims to shed light on and contextualize under-reported stories, to record otherwise undocumented abuses, and to amplify previously unheard voices. The project was announced today at the Internet at Liberty conference, and will live at youtube.com/humanrights.

Storyful will source and verify the videos, and WITNESS will ensure the channel features a balanced breadth of issues with the context viewers need to understand the rights issue involved.

I agree with Hunter Walk. This matters.