Reddit, Brought to You by YouTube
Adam Rifkin stashed this in YouTube!
Peter Kafka writes...
Reddit’s rollout from niche site to Internet-swallowing Mega Meme-Maker continues. This time with help from YouTube, which is paying the Conde Nast spinoff to make “Explain Like I’m Five,” a video miniseries based on one of the site’s “subreddits.”
What’s particularly interesting here is that this doesn’t appear to be one of the YouTube “funded channel” projects the site has been promoting for the past year and change.
Instead, says Reddit general manager Erik Martin, Google’s video site has given them money for these specific clips, “and may fund others in the future … [but] anything down the road will be case by case.”