Big Data Could Cripple Facebook | TechCrunch
Gregory Alan Bolcer stashed this in Dangerous Decisions
"What’s worse is that it will be ridiculously easy. Would-be employers won’t have to scroll through your Facebook timeline themselves, they’ll just need to point their profiling software in your direction and 30 seconds later read its high-confidence predictions of your work habits, neuroses, personal failures, emotional instabilities, attitude towards authorities, and sexual proclivities, all expertly extrapolated from the tapestry of subtle-to-invisible nuances accumulated from all of your photos, comments, Likes, upvotes, etc.; all individually meaningless, but collectively highly illuminating. Individual profiling is a huge business just waiting to be tapped by ethically challenged startups."
It's easier to delete your Facebook account than to try to clean it up.