Tastes Like Cricket: Designing A Delicious, Insect-Based Food System
Geege Schuman stashed this in Yum
Stashed in: Innovation
What began as a graduate project has matured over the past two years, with a series of caterings and pop-up restaurants introducing insect-based dishes to new audiences around the U.K. Just before Easter, the founders of Ento (which is a portmanteau of bento box and entomology) served buffalo caterpillars at the Edinburgh Science Festival, the largest event they’ve participated in so far. They want Ento to grow organically--with more supper clubs this year and a restaurant in about 18 months. Slow growth allows them to see firsthand how the food is received, to understand their customers, and to build up good will en route to hitting supermarket shelves in a few years. Before mass consumption of insects can become a first-world reality, you need to fix the perception problem. With a nod to the aesthetics of sushi presentation, that’s precisely what Ento does.