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How to create a business making educational videos


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You’ve heard of Khan Academy and its offerings of tutorials and curriculum for multiple subjects including math and science, and you probably know about Udacity, which offers college-level courses and curricula on subjects you won’t find anywhere else, and Lynda.com – a subscription-based learning company.

Well, here’s another one: Brainpickin, which I came across at this year’s Launch Festival in San Francisco. It’s an out-of-the-box solution for people who want to create a learning website, whether you want to monetize the classes or offer them  free. You could be a high school teacher who wants to create a video series for your students, an employer looking to provide training videos for your employees, or an author who seeks to create videos to complement an upcoming book.

In the video below, I talked with Daniel Sztutwojner, CEO of Brainpickin, about why he started the site and how it’s helping to commoditize education.

Why do I think that the number of learning websites is going to explode in the next decade?

That's a good thing. Have you ever used http://lynda.com/ ?

No, but I am vehemently in favor of anything that *democratizes* access to education. 

YouTube University? iTunes University? Libraries that lend Kindle books?

Doesn't Stanford use YouTube already?   

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