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Study: Taste Of Beer Makes People Want To Drink More « CBS Philly

Stashed in: Addiction, Brain, Beer!, Taste!

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This is frightening:

The study found that people who only tasted beer, without any effect from the alcohol itself, had dopamine, a brain neurotransmitter associated with alcohol and other abused drugs, released into the brain.

It suggests that flavors -- such as beer! -- set off chemicals in some peoples' brains that we associate with addiction.

Some foods are addictive for some people, and it's FLAVOR that actually set them off.

Rut roh.

Not for everyone. Just some people.

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