Today it was announced that Lucasfilm Ltd. and Disney Interactive are entering into a multi-year, multi-title exclusive licensing agreement with Electronic Arts Inc. (EA) for the creation of new high quality Star Wars games aimed at the core gaming audience and spanning multiple genres for console, PC, mobile, and tablets.

Industry leaders and creators of best-in-class blockbuster games, the development and publishing teams at EA will collaborate with the creative teams at Lucasfilm to provide audiences with all-new gaming experiences set in the ever-expanding Star Wars galaxy. As part of the agreement, EA studio teams DICE (Battlefield series) and Visceral (Dead Space series) will join BioWare (Mass Effect series, Star Wars: The Old Republic) in the development of new Star Wars games.

While EA studios will develop for the core Star Wars gaming audience, Disney Interactive will focus on delivering new Star Wars games for casual audiences on mobile, social, tablet, and online gaming platforms.

Disney isn't messing around. Crank up the movie franchise and the gaming franchise.

What's next? Theme park! Add to Disneyworld, or create StarWarsLand? Decisions, decisions...

Artist's rendition of what happens to your wallet: