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Growth Hackers Conference - All the lessons from every presentation via Sandi MacPherson, Editor-in-Chief at Quibb

Stashed in: @rabois, Growth Hacks!, @joshelman, Growth Hacking

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Lesson from Keith Rabois:

Finally, Keith gave a final example with early YouTube. In their case, the 'growth hack' was an embeddable video player that would allow YouTube content to be played anywhere (at the time, a lot on MySpace). However, they needed a critical mass of videos that people actually want to embed, before it makes sense to start having an embeddable player.

Lesson: First, grow based on real value - then worry about how to amplify.

Josh Elman's key growth questions:

Purpose - What need do you solve?

Inception - How can you make users aware?

Adoption - How can you teach users to use it?

Habits - How can we keep them using it?

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