Growth Hackers Conference - All the lessons from every presentation via Sandi MacPherson, Editor-in-Chief at Quibb
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Finally, Keith gave a final example with early YouTube. In their case, the 'growth hack' was an embeddable video player that would allow YouTube content to be played anywhere (at the time, a lot on MySpace). However, they needed a critical mass of videos that people actually want to embed, before it makes sense to start having an embeddable player.
Lesson: First, grow based on real value - then worry about how to amplify.
Josh Elman's key growth questions:
Purpose - What need do you solve?
Inception - How can you make users aware?
Adoption - How can you teach users to use it?
Habits - How can we keep them using it?
11:25 PM May 10 2013