Growth Hackers Conference - All the lessons from every presentation via Sandi MacPherson, Editor-in-Chief at Quibb
Eric Barker stashed this in Tech
Finally, Keith gave a final example with early YouTube. In their case, the 'growth hack' was an embeddable video player that would allow YouTube content to be played anywhere (at the time, a lot on MySpace). However, they needed a critical mass of videos that people actually want to embed, before it makes sense to start having an embeddable player.
Lesson: First, grow based on real value - then worry about how to amplify.