How a Working-Class Couple Amassed a Priceless Art Collection
Keri Johnson stashed this in Art
The Vogels had no formal training in art collecting. They didn’t aspire to open a gallery or work in museums. They bought art the way any amateur collector shops: for the love of the individual pieces and the thrill of a good deal. But you don’t accumulate a priceless collection of anything by accident. Herb and Dorothy developed a methodical system for scouting, assessing, and purchasing art. When it came to mastering their hobby, the Vogels were self-trained professionals. This is how they did it.
They had only a few criteria: The work had to be affordable; it had to fit in their apartment; and it had be transportable via taxi or subway. Not part of the equation? The artist’s reputation. “We bought what we liked,” Dorothy said. “Simple as that.”
Seems fairly straightforward.
At the time, Pop Art and Abstract Expressionism were in vogue and too expensive for the Vogels. Minimal and conceptual art, on the other hand, had yet to be embraced by the art world establishment. The Vogels made a pact: Her salary would go toward living expenses, his toward art. Under these new terms, they visited the SoHo studio of an obscure artist named Sol LeWitt and walked out with the first piece LeWitt ever sold: an untitled, golden, T-shaped structure. “He had more than average potential, and I felt it,” Herb said. LeWitt would later become a titan of contemporary American art.
But Herb and Dorothy’s obsession was just starting to kick in. The couple began visiting dozens of galleries and studios each week, becoming what artist Chuck Close called “the mascots of the art world.” In making purchases, they functioned as a team. Herb, the impulsive Dionysian, searched for art “like a truffle hound,” said the artist Lucio Pozzi, who has more than 400 works in the Vogel collection. Dorothy, the Apollonian librarian with the encyclopedic memory, was more passive, hanging back and calculating the financial realities.