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After an awful start, Xbox One must redeem itself at E3

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It's for this - a business strategy which in five years time will probably look about as wise as launching a game console that plays VHS tapes - that Microsoft has chosen to alienate and annoy its core consumer base at what should have been a triumphant coming-out party. Microsoft achieved absolutely remarkable, wonderful things with the Xbox 360; Xbox One should build on all of those things and be a system that gamers simply cannot do without. Perhaps it is that system, and perhaps we'll see that at E3, but we didn't see it during the reveal.

Meanwhile, all the murkiest rumours about Xbox One refuse to be dispelled. It cannot have escaped Microsoft's notice that consumers and press alike are deeply concerned over the system's online requirements and its policies with regard to used software. Yet rather than smiling graciously on stage and saying "of course not!", earning brownie points and clearing the air with a single phrase, or even explaining their approach in clear, humble terms, earning at least some respect, Microsoft executives ignored the issue in their presentation and subsequently equivocated in interviews, ducking and dodging around questions regarding second-hand software (or even the ability to lend games to friends without incurring a charge). We still don't know exactly what the firm has in mind, but it's safe to assume that it's going to be a pretty flagrant violation of consumers' existing rights and behaviours - because if it wasn't, then they wouldn't be dodging the question, would they?

Xbox One is the Windows 8 of gaming consoles.

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