Mr. Lashes, 34 years old, is an agent for Internet cats. When an ironic photograph of a feline becomes Internet famous, Mr. Lashes contacts the pet owner and offers to help strategize ways to prolong, protect and monetize. He says he operates with this question in mind: "What would Walt Disney do if he created Mickey Mouse and it went viral on YouTube?"

Grumpy Cat, the Arizona sourpuss, is Mr. Lashes's star client. The cat is having a mini-Mickey moment.