Nevertheless, choking is actually triggered by a specific mental mistake: thinking too much.

It turns out there is such a thing as wanting it too much:

The reason some performers fall apart on the back nine or at the free-throw line is because they care too much. They really want to win, and so they get unravelled by the pressure of the moment. The simple pleasures of the game have vanished; the fear of losing is what remains.

Ouch.

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This has inspired me to do a "How not to choke under pressure" compilation tomorrow. :)

As promised:

10 ways to make sure you don't choke under pressure,