Marketing So Good It's Scary: 12 Experiential Horror Campaigns That Went Viral
Gregory Alan Bolcer stashed this in Dangerous Decisions
Awesome scary! :-)
I wonder if a campaign being scary makes it more likely to go viral.
From the article: "Many of our buying decisions are essentially motivated by fear. If it isn’t the fear of missing out, it’s some other strain of dread that spurs consumers to whip out credit cards en masse. This could explain why horror--the genre that can most fully explore and exploit our fears--has yielded so many advertising gems."