Source: Technology - Megan Garber - Why the World's Most Perfect News Tweet Is Kind of Boring - The Atlantic
Stashed in: Twitter!, Content is king., Bite-sized Content
What I have long suspected: that Tweeters who try hard for sexy synopses are counterproductive.
Because Twitter isn't about news.
It's about celebrities and brands: http://pandawhale.com/convo/2153/twitter-high-on-celebrity-gossip-low-on-news-discussion-knowledgesmu