Ten Reasons Why IVP Invested in Snapchat
J Thoendell stashed this in Tech
1. Mobile First
2. Momentum & Engagement
3. A Picture is Worth A Thousand Words
4. Youth is Not Wasted on the Young
5. Setting the World on Fire
6. Follow the Smart Money
7. Network Effects
8. We Love LA
9. Big Fish, Small Pond
10. Because They Let Us
Time will tell whether this was a brilliant investment or not on IVP's part.
But because Facebook's stock is down so much, Snapchat is now valued higher than Instagram sold to Facebook for.