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Nissan Goes Back to Future With Datsun in Emerging Markets.


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Nissan is resurrecting the Datsun marque after killing it in 1981 in favor of the automaker’s namesake brand. Sold mostly in North America and Europe in the past, Datsuns were popular for their fuel economy during the 1970s oil shocks. Chief Executive Officer Carlos Ghosn is counting on updated technology at bargain prices to overcome the lack of brand recognition in emerging markets, where Datsun will be sold.

The first Datsun model -- Nissan says it’s a hatchback and will cost “significantly lower” than 400,000 rupees ($6,600) - - will be unveiled in India this month and go on sale next year. Within two years, Nissan expects to introduce Datsun in Indonesia, Russia and South Africa. Sketches released by the automaker show a five-door hatchback with a hexagonal grille and swept-back headlights.

The new Datsun adds another leg to Ghosn’s strategy of competing in every segment in high-growth developing countries. Its role is to occupy the opposite end of the price spectrum from Nissan’s upscale Infiniti unit, which is undergoing a revamp to lure wealthy Chinese buyers.

This is a study in brand segmentation. There will still be no Datsun in the United States.

The way things are going, soon there will be no Chevy either.

Somehow Chrysler has managed to survive?

Right?  Chrysler doesn't even have a truck line.

And even when cars go away there will still be need for trucks.

Datsun unveils the GO - CARmag.co.za

Datsun unveils the GO - CARmag.co.za

Datsun unveils the GO - CARmag.co.za

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