Keith Rabois: "Don't conflate growth with growth hacking"
Joyce Park stashed this in Tech biz
Very insightful piece by Keith Rabois, advising startups to find their core value prop first and THEN blow it out.
Finally, Keith gave a final example with early YouTube. In their case, the 'growth hack' was an embeddable video player that would allow YouTube content to be played anywhere (at the time, a lot on MySpace). However, they needed a critical mass of videos that people actually want to embed, before it makes sense to start having an embeddable player.
Lesson: First, grow based on real value - then worry about how to amplify.
Here's another lesson from Keith Rabois: BE PATIENT.
LinkedIn had to assemble content for more than 3 years before it started accelerating growth:
After spending 3 years collecting users and building profiles, that monopoly that had been created by their underlying, steady growth allowed them to launch indexing, adding 20-30% daily growth for LinkedIn.
Purpose - What need do you solve?
Inception - How can you make users aware?
Adoption - How can you teach users to use it?
Habits - How can we keep them using it?