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Toilet Paper Ad on a Russian Truck

Stashed in: Russia and Friends, Booty!, Minions!

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It's times like this that I wish I spoke Russian. The joke gets lost in translation...

Well, not really. It's an ad for a toilet paper. 

The red heart says "I love". The only puzzle what pink bottom up heart symbolizes.

Silly me, I thought understanding Russian would help me understand the joke!

Nope, no language skills needed.

Minions Bottom laughing gif Imgur