Sahil Lavingia writes:

I got a quick education in the matter: that doesn’t work. You can’t make stuff that’s just “better” and expect to win.

It’s not actually their product versus your product. It’s your product versus a brand that their customers are invested in. It’s your product versus a product that they have spent dozens of hours or thousands of dollars integrating into her workflow.

But most of all, it’s trying out something new versus the cognitive inertia of someone who has already committed to using an existing product or service.

I have a better way of saying this.

That product you're building that you think is so great?

Here's what everyone else thinks: