Reflection is what gives life meaning:

Our society discourages self-awareness with a weekly cycle of working and consuming that keeps us too busy to slow down for self-reflection.

Consumer capitalism's game plan prefers an unaware and vaguely dissatisfied populace that tries to fill the emptiness inside with shiny new products.

It's a radical act to stop and contemplate your life. But according to Socrates, it's the only game that really matters.