Deserves an Emmy in the commercial category.
Bob, I concur. Is there such a thing?
Short answer, yes. Three flavors, no less. Jane and I are in ATAS http://www.emmys.com/nominations/2011/Outstanding%20Commercial . But..... NATAS (National Academy of Television Arts & Sciences) out of NY also gives out an Emmy that is legitimate. Bit of a Hatfields/McCoys situation there, historically. The International Emmy awards are also reputable. And since I'd say this spot will play in Sao Paolo as well as Seoul, if I were the agency, I'd submit for the int'l for sure.