About the writer: Eric Pooley, a senior vice president at Environmental Defense Fund and former managing editor of Fortune, is the author of The Climate War: True Believers, Power Brokers, and the Fight to Save the Earth. He visited Antarctica with 35 Stanford GSB students, faculty, and business leaders in 2012.

From the article:  For Mike Volpe, who received his Stanford MBA this year, communicating about climate change is difficult because burning fossil fuels creates costs for people and other living things that are not billed in the transaction. Known to business students as an example of “market failure,” this problem requires cross-disciplinary solutions. The good news, Volpe says, is that “there are thousands of young minds on this campus eager to solve big problems like climate change. The right policies can help unleash these young minds.”