Fear sells but stupidity does not sound like a strategy:

Bob Odenkirk — who’s made a few parodies of those ads as Breaking Bad’s lovably amoral Saul Goodman — sits down with Julie Klausner to dissect a string of commercials featuring "small-time lawyers advertising their wares" and discuss what makes them work. Some combination of stupidity and fear seems to factor in to the magic formula.

I don't watch the show but that actor has a great voice. He should go into the law and make educational presentations so I can keep listening to his voice. No? Okay . . ..

He really should. His lawyer character is one of the highlights of the show, by the way.

And now he has his own show!