My favorite tip: Be clear, not clever.

2) Before you try to be clever, be clear.

Don’t get fancy until you’re sure you’re getting your point across.

Research shows things that are easy for our brain to process feel more true than concepts that require work.

It’s also why small words are more effective than big ones and trying to sound smart actually makes you seem stupid.

Read more: http://www.bakadesuyo.com/2013/01/simple-tips-better-writer/

The other 4 tips summarized:

1. No one wants to read your shit.

3. Tell stories, not stats.

4. Consider your audience. Make an effort to connect with them.

5. Your words matter. Your metaphors matter.

It's not what you say, it's what people hear.