I see a pattern here... like with Alec Baldwin and the whole issue with him not putting away his cell phone, the turning around and making a travel-based TV commercial with a reference to that... I think that there's a 99% chance of a Priceline commercial with Shatner where he's got his pants down... you just wait and see!!!!

If he has that much foresight, then he's more brilliant at endorsements than I realized.

More likely, he just works hard to be himself, and the opportunities come to him. :)

"I'm sorry, I can't hear you over the sound of how awesome I am."

You cannot manufacture confidence like this.