How we tripled our revenue by adding one button — What I Learned Building… — Medium
Eric Nakagawa stashed this in startups
Stashed in: Monetization
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FTA:
We were losing sales from not having enough content.
Then came the magic weapon.
There was simply a button that read ‘Buy All.’
To date — the ‘unlock all’ has been our highest grossing option.
Don’t be afraid to charge more for your content
So simple... so obvious in retrospect... so elegant: "Give me everything!"
4:26 PM Sep 24 2013