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What the Man Who Invented the Rolling Stones Can Teach You About Branding | Adweek


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Oldham did PR work in the early '60s for Bob Dylan and the Beatles. But the Rolling Stones were his blank canvas, and he turned them into legends. Oldham started out in the fashion industry, and he used that experience relentlessly as he crafted the band's image—moving them first from the kind of matching outfits that the Beatles favored to their own, less uniform way of dressing.

"The Beatles looked like they were in show business, and that was the important thing," he said. "And the important thing for the Rolling Stones was to look as if they were not."

Oldham's influence was everywhere. He tightly and efficiently managed almost every aspect of the band's image, which was largely manufactured but made to look simply like the effortless style of five young men.

"I told them who they were, and they became it," Oldham said of the Stones.

I wonder how Bob Dylan's "Like a Rolling Stone" affected their brand. 

Both Dylan's "Like a Rolling Stone" lyrics and the Rolling Stones' name point to the idiom,  "A rolling stone gathers no moss."   <Wiki:  A rolling stone gathers no moss is an old proverb......People who are always moving, with no roots in one place, avoid responsibilities and cares. .......Another interpretation equates "moss" to "stagnation"; as such the proverb can also refer to those who keep moving as never lacking for fresh ideas or creativity.>  The Stones!

Lyrics to "Like a Rolling Stone" here: 

http://www.lyricsfreak.com/b/bob+dylan/like+a+rolling+stone_20021169.html

There's a lot of teen angst in there, feelings that would resonate more with fans of the surly early Rolling Stones ("I Can't Get No Satisfaction") than with the upbeat pop of the early Beatles ("I Want to Hold Your Hand"). 

So, in a way, The Stones and Dylan were co-branding.

(Just me or is that pic of Oldham above "Sean Penn in 20 Years"?  Old ham indeed.)

You're right, Oldham is Sean Penn in 20 years.

So I guess Rolling Stone magazine was an homage to Bob Dylan and the Rolling Stones?

And the line "moss grows fat on a rolling stone" in Don McLean's "American Pie" is a reference too?

And the line "to be a rock and not to roll" in Led Zeppelin's "Stairway to Heaven" is a reference too?

Heck, even the name "rock and roll" sounds like a "stone rolling", doesn't it?

Mind is in blown mode.

Check this out:  Bob Dylan at 1:46.  

Song overall:  Referencing the stone that sealed Jesus' crypt.  The stone had to be rolled away so that Jesus could resurrect (be resurrected?).  God complex much, Leon?   

I must digress.  True redemption for Leon Russell.

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