Why Hollywood Is Caught in the Blockbuster Trap
J Thoendell stashed this in Film
Hollywood is investing more and more every year in A-list-star-driven films, superhero movies, and other expensive concepts — a phenomenon I have dubbed the “blockbuster trap.” And yes, every year some of those big bets fail miserably at the box office. But the truth of the matter is that there’s generally a clear reason why studio heads do what they do — they are, in fact, very focused on reducing risk — and their blockbuster-focused strategy is sound. As tempting as it is to overreact to this summer’s megaflops, a closer look at what is really going on suggests that Hollywood would be in much bigger trouble if its executives consistently walked away from making such large bets.
And so the future will bring more familiar names to our theaters: The summer of 2015, for instance, promises to be a battle betweenThe Avengers sequel, Ben Affleck’s Batman Versus Superman, Independence Day 2, Jurassic Park 4, Star Wars VII, and Terminator 5.