Warby Parker - Finding Broken Systems That Are Full of Money
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All eyeglasses are $95, come with excellent lenses, free two-day shipping and free 30-day returns.
Warby Parker prices undercut the competition by 5x. Furthermore, it chose a transparent and simple pricing system that cuts down on indecision.
I hear they're doing great: http://online.wsj.com/article/SB10000872396390444097904577535111565440718.html
11:44 AM Jul 06 2012