Into the Breach Once More for Cadillac [ELR Pricing]
Rohit Khare stashed this in potpourri
Admittedly it doesn’t help that the new Cadillac ELR has been put in a frighteningly similar position to the Cadillac Allante, which was overhyped and overpriced and an ill-timed attempt by Cadillac to jump-start its cool, and the Corvette-based Cadillac XLR, which was also overhyped and overpriced and launched within the context of a Cadillac resurrection that hadn’t even gotten off of the ground yet.
Then there’s the price point for the ELR, which is a damned-if-you-do, damned-if-you-don’t proposition for Cadillac. If the ELR were to be priced too low, it wouldn’t be perceived as being special enough, or worthy of an image-elevated Cadillac. But if the ELR is priced too high, then the naysayers in consumer-ville will either deem it as not being ready for prime time, a glorified Volt, or even worse, ignore it altogether. (I happen to think the ELR should have been priced right at $60,000, but Cadillac marketers have put their sword in the ground, and they will most assuredly fall on it if they can’t draw consumers in.)
I always thought it was cool that the left tail light read "Cadillac" and the right one "Allante".
It's pretty easy to figure out in a couple different ways. $$/horsepower, base price, monthly payment and lease residual. But the hardest way is, any price Cadillac gives you, e.g. $60,000, they add $16,000 to it to pay off union liabilities and corporate debt. So a $60,000 priced car will go for $76,000. $76k for a 207 horsepower coupe is getting pretty pricey. Given hybrids typically also have a $20k premium baked in over the equivalent car without an electric motor or part, the equivalent non-electric would be a $56k 3-series coupe with 40 more horsepower for about the same 35mpg's. I'll take a good ATS-V over that anyday.
What - no premium for mystique?
Check THIS out:
The Allanté is noted for an unusual production arrangement, where completed bodies — designed and manufactured in Italy by Pininfarina — were shipped 4,600 miles (7,400 km) from Italy in specially equipped Boeing 747s, 56 at a time, to Cadillac's Detroit/Hamtramck Assembly plant where they were mated with domestically manufactured chassis and engine assemblies.
Or production numbers?
Model Year Total Production