Calling a top on the GIF market... nah, just kidding. This thing is awesome!

"As GIF creators - OKKULT Motion Pictures is our brainchild - we know it's very easy to show/share an animated GIF on the web, but it's hard to find an offline GIF player to exhibit and sell a GIF as a single, unique artwork. We have conceived, designed and handcrafted the Giphoscope with the objective of proposing to artists, galleries, museums, and collectors a minimalistic, unconventional, retrofuturistic analog GIF player, entirely tailor made and handmade in Italy. Thanks to Giphoscope, animated GIF becomes a tangible and exclusive artwork."

Haha, is this for real or an elaborate joke?

And here's another giphoscope gif:

http://pandawhale.com/post/36743/a-picture-frame-and-a-flip-book-merged-together-giphoscope