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Stashed in: Kleiner Perkins, Chill, @louisck, @om

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Venture-backed entrepreneurship is an education only other people’s money can buy :) I hope this has been a growth experience for everyone involved, no matter what the “outcome” — the founding team remains passionate, intelligent, and articulate guys in my book!

“We discovered that the sales/acquisition cycles around premium content to be somewhat inconsistent with our self-serve distribution model. Premium content creators still want deep human assistance in creating sales, marketing and multi-window distribution plans.”

After Louis C.K.'s huge payday, Norgard revamped Chill to be a distribution platform where creators could not only engage their fans but also make money doing it. (Chill takes a 30% cut, with all other revenue going straight to creators.) Bamford was one of the first acts to come aboard. Ever since, "we've been sprinting," says Norgard.

But for most artists--those without a ready fan base--these sites still offer more potential than payoff. "I think there's Louis C.K. and there's everybody else," says Dermot McCormack, EVP of digital media for MTV Music & Logo Group. "And what about the everybody else?" 

Dan Gould Brian Norgard Chill meme Chillax

It sounds like, from the Om article, that Chill the company will continue, but pivot to a different product.

Did I read that correctly?

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