Sign up FAST! Login

The State of Big Data, survey results now in - lots of surveys, a worthwhile read


SURVEY: Boston Consulting Group (10K consumers in 20 countries)

For 75% of consumers in most countries, the privacy of personal data remains a top issue

Millennials are no less private online than other generations

Consumers are willing to allow the use of personal data for multiple purposes if, and only if, organizations are careful stewards of this information.

SURVEY: IBM (900 business and IT executives from 90 countries)

The industry leaders: 

are 166% more likely to make most decisions based on data

are 2.2 times more likely to have a formal career path for analytics

cite growth as the key source of value from analytics (75%)

measure the impact of analytics investments (80%)

have some form of shared analytics resources (85%).

SURVEY: Rocketfuel (211 Marketing professionals with budget >$10M)

Of the organizations that used big data at least half the time in their marketing campaigns, three in five (60%) said that they had exceeded their goals. Yet of the companies that used big data less than half the time, only one in three could say the same.

More than nine in 10 companies (92%) who said that they had made sufficient use of big data met or exceeded their goals, while just 5% of those who made sufficient use of it fell short.

SURVEY: Bain (400 large companies)

Companies with advanced analytics are: 

Twice as likely to be in the top quartile of financial performance within their industries

Five times as likely to make decisions much faster than market peers

Three times as likely to execute decisions as intended

Twice as likely to use data very frequently when making decisions.

SURVEY: TEK Systems (3,500 IT Professionals and Leaders)

90% of IT leaders and 84% of IT professionals believe investments of time, money and resources into big data initiatives are worthwhile

Only 14% of IT leaders report big data concepts are regularly applied in their organizations

66% of IT leaders and 53% of IT professionals say their data is stored in disparate systems

60% of IT leaders say their organizations lack accountability for data quality

More than 50% of IT leaders question the validity of their data

81% of IT leaders claim their organization lacks the specialized staff needed to plan, build and run big data initiatives.

SURVEY: Gartner (740 Research Circle Members)

64% of organizations are investing or planning to invest in big data technology compared with 58% in 2012

Less than 8% of survey respondents have actually deployed.

SURVEY: TechPro Research (144 Respondents Worldwide)

8% have already implemented big data, 12% are in the midst of implementation, and 26% are planning to implement it. 54% have no interest or plans to implement big data.

Of those who have implemented big data, 82% report seeing at least some payoff in terms of goals achieved. Only 4% say they’ve experienced no identifiable value.

SURVEY: EMA and 9sight Consulting (of End Users moving from Pilot to Full implementation of Big Data projects)

Big data implementations in production rose from 27% in 2012 to 34.3% this year

68% of companies are running two or more big data projects as part of their big data initiatives

The top three big data business drivers include: speeding time for operational or analytical workloads (39%); increasing competitive advantage with flexibility of data used in business solutions (34%); and business requirements for higher levels of advanced analytics (31%)

For companies with an analytics strategy in place, the top business driver was the need to combine sales information into operational analytics (57%).

SURVEY: CompTIA (500 Business and IT Executives)

42% percent of respondents say they are engaged in some kind of big data initiative, up from 19% percent in last year’s survey. “The report says,” reports James E. Powell, “the figure may be high because of confusion or how respondents define big data.”

93% of survey participants say data is critically important to their business

Only 18% of respondents overall admit that their business is “exactly where they want to be in managing and using data.”

Stashed in: Big Data!

To save this post, select a stash from drop-down menu or type in a new one:

7% of respondents don't think data is important to their businesses?

That's an interesting one:

When participating in an executive survey on data, who might actually say that 'data is not important'? I reckon 93% just answered yes because it seemed the right answer not to look too behind the times. 

However, if asked the same question in a different way, I reckon it would be the other way around, so 7% saying data is important enough to do something about (i.e. allocate resource and budget). 

Alternative ways to ask this question: 'Do you have a formal data governance program in place?' or 'Is there an agreed corporate data strategy?'

You May Also Like: