what's funny is that this optical phenomenon/technique of floating/attaching a lens in reverse to provide magnification has existed for a long time.  it just took someone experimental, producing extraordinary images to get the viral attention.  Amount of attention directly proportional/correlative with the distance between the quality of resulting work and the cost/quality of the tools?Crazy how some of these people get the attention they get, often off of just one (personal) series.

You never know what's going to resonate with the mainstream.