Men Shop More Than Women, And They Like Amazon (AMZN) More Too
Geege Schuman stashed this in Consumer Trends
Men have a 24 percent higher lifetime value than women because they shop more often and have larger transactions.
Men are twice as likely as women to buy using rewards points.
(Interesting:) Men's purchases have profit margins 4 percent lower than margins for women.
Men are slightly more likely to buy across multiple product categories (for example, buying socks, pants and watches rather than buying only pants).
Men are slightly more likely to buy from Amazon.com (NASDAQ:AMZN) than from a brand or specialized retailer’s site directly.
They shop more often? I find that hard to believe.