FaceSense = AdSense for Facebook.
Adam Rifkin stashed this in Advertising
Stashed in: Facebook!
To save this post, select a stash from drop-down menu or type in a new one:
Facebook will sell ad inventory on third-party sites and target it using its own data AND third-party data.
Google AdSense does about $2.5 billion in revenue per quarter; so, FaceSense could be worth $10 billion figure.